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March 26, 2018

G-Mail decides to stop scanning inboxes as per demand

From storage to support, the Google suite accounts have more advantage over the free accounts. One such advantage is that Google does not scan the inboxes of the Google suite users for any purpose.

This is understandable keeping in mind that they are business accounts and no company will accept giving out business secrets. Every mail that you send from your personal Gmail account is scanned by Google. So if you have sent a mail to your relatives , friends or anyone for that matter Google has gone through them all.

There is nothing much to worry because Google is least interested in your personal life. This is done only to personalize your ads. Google scans your mails to check your interests and personalize your ads sponsored by Google.

So suppose you are sending a mail from your personal account to your mother about going to the beauty parlour or may be taking a personal loan, a few times. When Google scans your mails on Gmail, its sees your conversation about beauty parlours or personal loans and gets to know you are interested in it.

This process is carried out done by taking only the keywords from your mail, such as beauty and beauty parlour or personal loan and loan. This way it personalizes your ads and you can see display ads on your Gmail account about discounted prices on beauty parlours and beauty products or less interest on personal loans. By this Google builds an advertising profile for every user.

But, Google did give a surprise announcement on June 23rd, 2017 that it will stop scanning inboxes of the free Gmail account holders for ad personalization by sometime later this year.  This according to Google is to closely align the Google suite and the consumer suite.

The announcement was made by Diane Greene on a blog post that said “G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service”


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